Segment conditions

Segment conditions let you filter customers based on customer information, purchase history, favorites, back-in-stock notifications, and engagement with email or LINE.

When using multiple conditions, combine AND and OR to define the audience.

• This section describes the conditions under which segments are executed.
• The product ID or customer ID is the number in the Shopify URL.

Customer

Item	Description.
Email address	Customer email address
Birthday	Customer birthday. Specify today, tomorrow, this month, a number of days from now, and other periods
Name	Customer name
First name	Customer first name
Last name	Customer last name
Phone number	Customer phone number
Tags	Customer tags
Address	Customer address
Marketing Permits	Whether email marketing is permitted
transaction permission	Whether transactional email is permitted
ID	Shopify customer ID
Order count	Customer order count
Total Sales	Customer total amount spent
Last Order Date	Date and time of last order
Date and time of first order	Date and time of first order
With or without LINE linkage	Whether LINE is linked
Segments	Customers included or not included in another segment
Language	Customer language setting
Email has hard bounced	Customers suppressed because of an invalid address or another issue
Terms of service consent based on the latest version in the current settings	Whether the customer agreed to the latest published version of the terms of service
Customers who placed an order containing an order tag	Customers with order history that includes or excludes the specified Shopify order tags

When another segment is selected in a segment condition, the most recently calculated result might be used. For complex nested conditions, confirm that the result is as intended.

Purchase history

Item	Description.
Customers who previously purchased the following products	Customers who purchased products matching the selected product name, product tag, product ID, collection, or variant
Customers who previously purchased the following products as one-time purchases	Customers who purchased the matching products as one-time purchases
Customers who previously purchased the following products through recurring subscriptions	Customers who purchased the matching products through recurring subscriptions
Customers who have not previously purchased the following products	Customers who have not purchased the selected products
Customers who have not previously purchased the following products as one-time purchases	Customers who have not purchased the matching products as one-time purchases
Customers who have not previously purchased the following products through recurring subscriptions	Customers who have not purchased the matching products through recurring subscriptions

Available conditions are product name, product tag, Shopify product ID, collection, product variant name, and Shopify variant ID.

Collection conditions support manual collections only. Automated collections cannot be selected.

Favorites

Item	Description.
Customers who have favorited the following products	Customers who have favorited the selected products
Customers who have not favorited the following products	Customers who have not favorited the selected products
Customers who added a favorite in the last N days	Customers who added a favorite during the selected period
Customers who did not add a favorite in the last N days	Customers who did not add a favorite during the selected period

Specify products by product name, product tag, Shopify product ID, product variant name, or Shopify variant ID.

Back-in-stock notifications

Item	Description.
Customers subscribed to back-in-stock notifications for the following products	Customers subscribed to back-in-stock notifications for the selected products
Customers not subscribed to back-in-stock notifications for the following products	Customers not subscribed to back-in-stock notifications for the selected products
Customers who subscribed to a back-in-stock notification in the last N days	Customers who subscribed to a back-in-stock notification during the selected period
Customers who did not subscribe to a back-in-stock notification in the last N days	Customers who did not subscribe to a back-in-stock notification during the selected period

Back-in-stock subscription status

When [Customers with the specified back-in-stock subscription] or [Customers without the specified back-in-stock subscription] is selected on the segment create or edit screen, use [Back-in-stock subscription status] to specify the notification delivery state.

Item	Description.
Unsent only	Includes subscriptions whose notification has not been sent yet (active). Existing segments without a specified status are also treated as this condition.
Sent only	Includes only subscriptions whose back-in-stock notification has been sent (sent).
Unsent and sent	Includes both unsent (active) and sent subscriptions (sent).

When conditions such as product name, product ID, and variant are combined, only customers whose product conditions and status match within the same back-in-stock subscription record are included.

Handling subscriptions from logged-out customers

Even if a customer subscribes while logged out, the subscription is associated with that customer when the registered email address or other details match an existing StoreCRM customer. A guest subscription with no corresponding StoreCRM customer is not included in customer segments.

Email / LINE engagement

Item	Description.
Customers who opened an email in the last N days	Customers who opened an email during the selected period
Customers who did not open an email in the last N days	Customers who did not open an email during the selected period
Customers who clicked an email in the last N days	Customers who clicked a link in an email during the selected period
Customers who did not click an email in the last N days	Customers who did not click a link in an email during the selected period
Customers who opened or clicked an email in the last N days	Customers with an open or click engagement
Customers with no email opens or clicks in the last N days	Customers with no open or click engagement
Customers who clicked LINE in the last N days	Customers who clicked a link in a LINE message
Customers who did not click LINE in the last N days	Customers who did not click a link in a LINE message
Customers who engaged with email or LINE in the last N days	Customers who engaged with email or LINE
Customers with no email or LINE engagement in the last N days	Customers with no engagement on either email or LINE

Select the scope from all sends, a campaign, an automation, an email, or a LINE message.

Behavioral data such as email or LINE opens and clicks, favorite additions, and back-in-stock subscriptions can take up to approximately one hour to appear in segment calculations.

To verify using recent activity, wait at least one hour before creating or recalculating the segment. This mainly applies to email or LINE engagement, favorites added in the last N days, and back-in-stock subscriptions in the last N days.

Browsing behavior

[Viewed a product] uses browsing history as a condition, while [Left after viewing a product] uses views that did not lead to a purchase. Set a period from 1 to 90 days and a minimum count from 1 to 10,000.

Select the scope from [All products], [Product], [Collection], or [Product type]. Browsing data can take up to approximately 60 minutes to aggregate. If target candidates cannot be retrieved or browsing tracking is unavailable, the condition cannot be saved; check product synchronization and storefront browsing tracking.

Metafields and connected apps

If customer metafields are configured for the store, "Metafield: XX" appears as a condition.

Metafields from supported apps such as easyPoints can also be used as conditions. Available items depend on store settings and integration status.

Logic

Item	Description.
Go to YES for 50%	Splits the target customers approximately in half for uses such as A/B testing

Related pages

• Create a segment
• Check customer list