Template tags available in email and LINE messages

Last updated:2026.09.03

In StoreCRM email and LINE messages, you can use template tags to insert customer names, order information, coupons, product information, delivery information, and more.

Template tags are replaced with the actual customer, order, or product information when the message is sent. If the applicable data is unavailable, the tag may appear as a blank value or its default value.

Usage

Enter template tags in the email body, email subject, LINE message body, or LINE Flex Message JSON.

Dear [customer_name], the tracking number for your order is [tracking_number].

StoreCRM template tag list screen — From the template tag list, you can copy the required tag and paste it into a message body or LINE Flex Message.

Use product, order, and coupon tags in automations or messages that have an applicable product, order, or coupon. The value may be blank in messages that do not have the required data.

Customer

Tags	Description	Description and primary use
`[customer_name]`	Customer name	Displays the customer's name.

Email subscription

Tags	Description	Description and primary use
`[unsubscribe]`	Unsubscribe tag	Displays an unsubscribe text link. This is mainly used in email bodies.
`[unsubscribe_link]`	Unsubscribe link	Displays only the unsubscribe URL. Use this in a URL field for a link button or similar element.

Promotion

Tags	Description	Description and primary use
`[coupon]`	Coupon link	Displays a link that applies the coupon. If no coupon is available, it falls back to the store URL.
`[coupon_code]`	Coupon code	Displays the coupon code.
`[coupon_expires_at]`	Coupon expiry (date and time)	Displays the coupon expiration date and time. Example: 2026-06-15 23:59
`[coupon_expires_date]`	Coupon expiry (date)	Displays only the coupon expiration date. Example: 2026-06-15

Shopping flow

Tags	Description	Description and primary use
`[continue_shopping]`	Continue shopping tag	Displays a text link for continuing shopping, such as after checkout abandonment.
`[continue_shopping_link]`	Continue shopping link	Displays only the checkout recovery URL or store URL. Use this in a URL field.

Orders

Tags	Description	Description and primary use
`[order_status_link]`	Order status page link	Displays the URL of the order status page.
`[order_details]`	Order details	Displays a summary of the order, including ordered items and prices.

Delivery

Tags	Description	Description and primary use
`[tracking_number]`	Tracking number	`Tracking number: 55555555555` Displays the tracking number with a label, as shown above. Use this in message bodies.
`[tracking_number_raw]`	Tracking number (number only)	`55555555555` Displays only the tracking number, as shown above. Use this in a tracking URL or LINE Flex Message URI.

When there are multiple tracking numbers,[tracking_number] displays them separated by a comma and a space, while[tracking_number_raw] displays them separated by commas.

Store

Tags	Description	Description and primary use
`[store_url]`	Store URL	Displays the store URL.
`[store_name]`	Store name	Displays the store name.

Product (basic)

Tags	Description	Description and primary use
`[product_link]`	Product link	Displays the URL of the product details page.
`[product_name]`	Product name	Displays the product name.
`[variant_name]`	Variant name	Displays the variant name.
`[variant_options]`	Variant options with names	Displays Shopify option names and selected values in their configured order. Example:`Size: 1 / Color: Black`
`[product_variant_name]`	Product variant name	Displays the product name and variant name together.
`[product_image]`	Product image	Displays the product image URL. If a variant image is available, the variant image takes precedence.
`[variant_image]`	Variant image	Displays the variant image URL.

Product (price)

Tags	Description	Description and primary use
`[productVariant.price]`	Variant price (with currency)	Displays the variant price with the currency.
`[productVariant.price:number]`	Variant price (number only)	Displays only the numeric variant price.
`[productVariant.compareAtPrice]`	Variant compare-at price (with currency)	Displays the variant compare-at price with the currency.
`[productVariant.compareAtPrice:number]`	Variant compare-at price (number only)	Displays only the numeric variant compare-at price.
`[productVariant.discountPrice]`	Variant discount amount (with currency)	Displays the variant discount amount with the currency.
`[productVariant.discountPrice:number]`	Variant discount amount (number only)	Displays only the numeric variant discount amount.

Product (inventory)

Tags	Description	Description and primary use
`[productVariant.inventoryQuantity]`	Variant inventory quantity	Displays the variant inventory quantity.

Product (details)

Tags	Description	Description and primary use
`[product.productType]`	Product type	Displays the product type.
`[product.vendor]`	Product vendor	Displays the product vendor.
`[product.tags]`	Product tags	Displays the product tags.
`[product.collection_titles]`	Product collections	Displays the names of the collections that contain the product.

Product (price range)

Tags	Description	Description and primary use
`[product.price]`	Product price range (with currency)	Displays the product price range with the currency.
`[product.compareAtPrice]`	Product compare-at price range (with currency)	Displays the product compare-at price range with the currency.
`[product.discountPrice]`	Product discount amount range (with currency)	Displays the product discount amount range with the currency.

Metafield

Tags	Description	Description and primary use
`[metafield:{namespace}:{key}]`	Metafield	References customer, product, variant, and order metafields. Example: `[metafield:custom:vip_level]`

For metafield tags, replace{namespace} and {key} with the namespace and key of the metafield you want to reference.

When using order metafields

[metafield:{namespace}:{key}] supports order metafields in addition to customer, product, and variant metafields. Use order metafields in automations triggered by orders or in messages that contain order information.

The order metafield value may be blank in messages that do not have order information.

Metafield (easyPoints)

Tags	Description	Description and primary use
`[metafield:easypoints:pointBalance]`	Point balance	Displays the easyPoints balance.
`[metafield:easypoints:pointValue]`	Earned points	Displays the points earned this time.
`[metafield:easypoints:expiresAt]`	Point expiry	Displays the point expiration date and time.
`[metafield:easypoints:type]`	Point type	Displays the point type.
`[metafield:easypoints:referenceId]`	Point reference ID	Displays the reference ID associated with the points.
`[metafield:easypoints:tier]`	Point tier	Displays the point stage (tier).

When used in a tracking URL

To insert a tracking number into a tracking URL, use[tracking_number_raw] .

https://toi.kuronekoyamato.co.jp/cgi-bin/tneko?number=[tracking_number_raw]

[tracking_number] is a display tag that includes a label. If used in a URL, it may not be handled as a valid URL.

When used in a LINE Flex Message

When inserting a tracking number, product link, or similar value into a LINE Flex Message URI, specify a tag that can be used as a URL. For a tracking number, use [tracking_number_raw]; for a product page, use [product_link]; and for the store home page, use [store_url] .

{ "type": "button", "action": { "type": "uri", "label": "Track your delivery", "uri": "https://toi.kuronekoyamato.co.jp/cgi-bin/tneko?number=[tracking_number_raw]" } }

Legacy tags

The following tags are also replaced for compatibility with older emails and templates. For new content, we recommend using the English tags in the list above.

Tags	Description	Description and primary use
`[お客様の名前]`	Same as [customer_name]	Displays the customer's name.
`[購読解除リンク]`	Same as [unsubscribe]	Displays an unsubscribe text link.
`[購読解除タグ]`	Same as [unsubscribe]	Displays an unsubscribe text link.
`[coupon_detail]`	Same as [coupon_code]	Displays the coupon code.
`[注文を続けるリンク]`	Same as [continue_shopping_link]	Displays only the checkout recovery URL or store URL.
`[注文内容]`	Same as [order_details]	Displays a summary of the order details.
`[追跡番号]`	Same as [tracking_number]	Displays the tracking number with a label.
`[ストアURL]`	Same as [store_url]	Displays the store URL.
`[ストア名]`	Same as [store_name]	Displays the store name.
`[商品リンク]`	Same as [product_link]	Displays the URL of the product details page.
`[商品名]`	Same as [product_name]	Displays the product name.
`[バリエーション名]`	Same as [variant_name]	Displays the variant name.
`[商品バリエーション名]`	Same as [product_variant_name]	Displays the product name and variant name.
`[商品画像]`	Same as [product_image]	Displays the product image URL.
`[バリエーション画像]`	Same as [variant_image]	Displays the variant image URL.

Troubleshooting sending issues

If a URI error occurs in a LINE Flex Message, check whether the URL contains a display tag such as [tracking_number] .
If a product tag is blank, check whether product and variant information is associated with the automation or message.
If a coupon tag is blank, check whether a coupon is configured for the automation.
If a metafield tag is blank, check that the namespace and key are correct and that a value is saved for the applicable customer, product, variant, or order.