The most important thing for an e-commerce store operator is to increase sales. However, the day-to-day management of inventory and sales tends to take up so much time that customer success and customer nurturing are often put on the back burner.
- How to effectively increase repeat customers
- Pinpoint emails to highly segmented customers
- To segment your customers
- Shopify App ECPower | Automate with Customer Segment Management Tools
- Send out emails with StoreCRM
- Benefits of Integrating ECPower and StoreCRM
- ECPower] Allows fine-tuning of customer segments.
- ECPower] Can analyze customers across campaigns.
- StoreCRM】You can create original and well-designed e-mails.
- StoreCRM] You can set the timing of email delivery, coupon discount rates, etc.
- StoreCRM] Advanced users can use the flow editor to make complex settings such as conditional branching.
- Integrate ECPower and StoreCRM!
- summary
How to effectively increase repeat customers
The most efficient way to increase sales is to increase repeat customers. The following methods are effective in acquiring repeat customers.
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The average customer repeat rate in the e-commerce industry is said to be 30% to 40%. The key to increasing sales is how much you can raise the repeat customer rate.
Pinpoint emails to highly segmented customers
While it may seem like a good way to send out emails to customers in order to increase repeat customers, just blindly sending out emails to customers is not the right approach.
The churn rate for e-mail newsletters is generally said to be around 0.25% to 1%, a number that cannot be underestimated as the number of subscriptions grows.
For example, if you send a T-shirt or sock recommendation e-mail to a customer who has purchased slacks, he or she will opt out (cancel), saying that he or she is not interested.
Segmenting customers interested in specific products is important for email distributionBy pinpointing the delivery of e-mails to these targets, the likelihood of repeat customers is increased for the first time.
To segment your customers
If you have only about 30 customers, you may be able to segment manually. However, if you have more than 30 customers, it will be extremely difficult to keep your customer list up-to-date at all times.
There can also be human error in classifying a customer into the wrong segment.
Here,By using automated tools to create up-to-date customer segmentsThe store can also significantly reduce man-hours and maximize the LTV effect.
Shopify App ECPower | Automate with Customer Segment Management Tools
ECPoweris an app that allows you to segment and categorize your Shopify customers.Customer segmentation can be finely tuned by total purchase amount, purchase frequency, subscriptions, coupon usage, tags, as well as the number of times a customer has made a purchase.
Created by ECPowerCustomer Segment Listis automatically synced with Shopify, so you always have the most up-to-date list to send out emails to.
In addition, the number of customers, repeat customer rate, LTV, average cost per purchase, average number of purchases, and repurchase interval for the segment can be visualized in graphs within the application.
Send out emails with StoreCRM
StoreCRMis a CRM/MA application that allows you to use your Shopify customer list to send out checkout abandonment emails, post-purchase thank you emails, and more.
There are apps that offer similar functionality, though, such as Shopify Mail,StoreCRM allows for highly customized email body and graphics, as well as a variety of scenarios, including checkout abandonment emails, purchase thank you emails, coupon distribution, restocking notification emails, win-back emails, birthday emails, and more.
It is being developed by a Japanese company,Not only can it be set up in Japanese, but we also provide introduction assistance, support, and consulting in Japanese.
Benefits of Integrating ECPower and StoreCRM
ECPower] Allows fine-tuning of customer segments.
ECPower allows you to set the products purchased by your customers, as well as the detailed criteria for customer segmentation, such as time period specification, number of purchases, subscriptions, coupon usage, tags, etc. Also,Tags for customer segments are issued immediately and can be linked directly to StoreCRM.
Customer segment creation screen (image credit: ECPower)
ECPower] Can analyze customers across campaigns.
There are several email distribution tools that can analyze email open and click rates, but with ECPower,Multiple campaigns specific to customer segments can be visualized.If a campaign or marketing strategy is not working, we can analyze the sales before and after the campaign that did not work and put new measures in place.
LTV screen for customer segment (image credit: ECPower)
Monthly analysis screen (image credit: ECPower)
StoreCRM】You can create original and well-designed e-mails.
StoreCRM offers a variety of templates to enable you to send out emails even by default. You can also insert Shopify collections and carts with a drag-and-drop interface.
StoreCRM] You can set the timing of email delivery, coupon discount rates, etc.
The basic screen of StoreCRM's scenario settings allows you to set the delivery time of the email, as well as the second and subsequent step emails, and add coupons.
StoreCRM] Advanced users can use the flow editor to make complex settings such as conditional branching.
StoreCRM's advanced flow editor allows you to set up conditional branches based on customer actions, such as whether or not an issued coupon has been used.
Integrate ECPower and StoreCRM!
- This section explains how to create customer segments in ECPower and add tags in StoreCRM.
- In advance,ECPowerandStoreCRMMake sure that the application is installed.
Create customer segments with ECPower
In the left navigation of ECPower, click on "Customer Segments" -> "Create New".
Customer segment screen (image credit: ECPower)
2. set conditions such as product name, number of purchases, etc.
Customer segment creation screen (image credit: ECPower)
Click "Save As.
The customer segment has been set up.
Customer segment creation screen (image credit: ECPower)
Click on the customer segment you created.
Customer segment screen (image credit: ECPower)
Click on "Linkage" and set the status to "ON". 5.
- It takes about 5 minutes for Shopify to reflect the tags for the customer segment you created.
- Upon completion, you will receive an email.
Customer segment list screen (image credit: ECPower)
6. copy the tags of the automatically created customer segment.
It will be pasted into StoreCRM later.
Customer segment list screen (image credit: ECPower)
Creating Segments in StoreCRM
Set up customer segments to receive emails in StoreCRM.
1. in the left navigation of StoreCRM, click [Customers] -> [Segment List], then click [Add New Segment].
Click [Add Condition] → Set the following in the Execution Condition.
- client
- tag
- Includes the following conditions
- Tag name set by ECPower
Click "Next" when you have completed the settings.
Setup is complete.
summary
Managing customers to increase repeat business takes a tremendous amount of time and man-hours. Why not automate your customer nurturing with a convenient application?
ECPower
StoreCRM
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