Favorite Item Stock Decreased

When the stock of a favorited item falls below the set quantity, customers are notified via email or LINE.
Sending stock updates at the right time helps boost customer purchase intent.
Depending on the notification timing and stock settings, the item may be sold out by the time the customer accesses it.
For instructions on how to set up the Favorite Button, please see here.
To enable the Favorite Button, you must subscribe to the Pro Plan or higher of StoreCRM.

Customer Benefits

Store Benefits

Table of Contents

What Is a Favorite Stock Decrease Notification?

The app automatically checks the stock level of favorited items.
If the stock falls below the set quantity, it sends notifications via email or LINE to customers who favorited the item.
This helps prevent inventory stagnation and improves turnover.
Depending on the notification timing and stock threshold settings, the item may be sold out by the time the customer accesses it.
To use this feature, the Favorite Button must be set up in advance.
For instructions on how to add discount coupons, please see here.

Low Stock Notification Email

With StoreCRM, you can send emails like this using templates.
You can also create custom emails using your store or product images.

Set Up the Favorite Button

Add the Favorite Button to your product detail pages.
By clicking this button, customers can receive low stock notifications for their favorited items.

View Favorite List

When customers are logged into the store and click [Favorites] in the menu, their favorite list will be displayed.
In StoreCRM → [Settings], you can also configure it to allow the Favorite Button to be used without logging in.

1-Minute Low Stock Notification

Customers can be notified via both email and LINE messages as soon as 1 minute after the stock falls below the set threshold.
Notifying customers quickly after the stock drops helps maximize sales.

No Additional Apps Required

With StoreCRM, you can send low stock notifications without installing any additional apps.
In addition to low stock alerts, you can also send notifications for price increases and price drops.

Easy Low Stock Notification Setup

With StoreCRM, you can easily set up low stock notifications without installing any additional apps.
Please make sure that the StoreCRM app is installed on your Shopify store beforehand.
To enable the Favorite Button, you need to subscribe to the Standard Plan or higher of StoreCRM.
Before setting up the low stock notification scenario, please add the Favorite Button to your product detail pages.

Add Scenario

Click [Stock Low for Favorited Item] to add the scenario.

Set Time for First Notification After Low Stock Detected

It is more effective to set the notification time as soon as possible after the stock decreases.
For example, “1 hour” is selected here.
You can choose from minutes, hours, or days after the stock falls below the threshold.

Set Stock Threshold for Sending Notifications

Set the stock quantity at which the notification message will be sent.
For example, the threshold is set to “10.”
The message will be sent when the stock reaches 10 units.
Depending on the timing and stock threshold settings, the item may be sold out by the time the customer accesses it.
Adjust the threshold based on your store’s customer volume, product popularity, and number of favoriting customers.
To create a new email, go to [Messages] → [Email List].
You can use a template to send the email, or create your own custom email.

Select Email and LINE Message to Send

You can also send the LINE message at the same time.
To create a new email, go to [Messages] → [Email List].
You can use a template to send the email, or create your own custom email.

Configure Follow-Up Notifications

Check the box for [Send a second email].
Set up the email to be sent using the same steps as for the first email.
Sending different content in the first and subsequent emails can help increase conversion rates.
Sending a coupon in the second email and recommended products in the third can lead to increased sales.
You can also add a coupon. For instructions on how to add coupons, please see here.

Set Conditions by Product, Customer, or Subscription

With StoreCRM, you can send emails based on various conditions.
For details on scenario execution conditions, please refer to this page.

Create a Low Stock Notification Email

Create the email specified in the scenario.
You can use a template to send the email, or create a custom email from scratch.
With this setup, low stock notification emails will be automatically sent to customers who favorited the product.

Use the reporting feature to check open rates, click rates, and sales

With StoreCRM’s reporting feature, you can check open rates, click rates, and sales.
You can also filter the data by specific scenarios or emails.
Click [Download this data (Shift_JIS for Microsoft Excel)] or [Download this data (UTF-8 for non-Microsoft Excel)] to export the data.

Summary

Setting up low stock notifications for favorited items using other apps can require a significant amount of time and effort. Why not streamline the process by using a convenient app that automates the setup and delivery of Favorite Button notifications?