What is a Welcome Email?

A welcome email is the first message sent to a customer after they register their email address with your store.
Customers typically register their email address during membership sign-up at checkout or when subscribing to a newsletter.
It serves as the first point of communication with the customer and greatly influences the first impression of your company or brand.
Sending a welcome email as soon as possible after email registration helps create a positive impression.
With StoreCRM, a welcome email can be sent automatically just one minute after email registration.
To send a welcome email, you must be subscribed to the Standard Plan or higher in StoreCRM.

What to Include in a Welcome Email

Subject Lines and Design for Welcome Emails

Subject lines like “Get a special gift with your registration!”, “[Limited Time Offer]Coupon you can use right now,” or “A special gift just for you, [Name]” are effective. Including benefits, urgency, and personalization helps encourage email opens.
Design your email to be easy to navigate and read.
Place clear and visible call-to-action (CTA) buttons to guide user behavior.

Welcome Email Example

Subject: Thank You for Registering with [Store Name]! Enjoy Your [Benefit] Right Away!

Body:

Dear [Customer Name],

Thank you for registering with [Store Name]!

At [Store Name], we offer a wide selection of products including [Product Categories].

[Special Offer for First-Time Customers]

Right now, receive a [Benefit Details] with your first purchase!
Coupon Code: [Coupon Code]
Valid Until: [Expiration Date]

We hope you find something you love!

[Store Name]
[Store URL]

Table of Contents

What is a Welcome Email?

A welcome email is the first email sent to customers who register their email address with the store.
It serves as the first point of communication with the customer and greatly influences the first impression of the company or brand.
Sending the welcome email as soon as possible after the customer registers their email address can help create a positive impression.
For how to add coupons, please see this page.

Welcome Email

With StoreCRM, you can send emails like this using templates.
You can also create original emails using store or product photos.

チェックアウト離脱LINEメッセージ

Notify Customers by Email and LINE 1 Minute After Registration

Sending a message immediately after email registration helps improve your store’s impression and encourages the first purchase.
With StoreCRM, you can send both email and LINE messages.
You can set the message to be sent a few minutes, hours, or days after registration.

No Additional Apps Required

With StoreCRM, you can send welcome emails without the need to install any additional apps.
You can enhance your welcome emails by adding coupons or recommending products.

Welcome Email Setup is Easy

With StoreCRM, you can easily set up welcome emails without installing any additional apps.
Please make sure that the StoreCRM app is installed on Shopify in advance.
To send welcome emails, you must subscribe to the Standard Plan or higher of StoreCRM.

Add Scenario

Click [Send message ○ days (or hours) after registration] to add a scenario.

Set Email Delivery Time After Registration

For example, we set it to “10 minutes.”
You can choose from minutes, hours, or days as the unit.

Select Email and LINE Message to Send

You can also send a LINE message at the same time.
To create a new email, go to [Messages] → [Email List].
You can send an email using a template, or create an original email.

Configure Follow-Up Messages

Check the box for [Send a second message].
Set up the email to be sent using the same steps as the first email.
Sending different content in the first and second (or later) emails can improve conversion rates.
Sending a coupon in the second email and recommending products in the third can help increase sales.
You can also add a coupon. For instructions on how to add a coupon, see here.
You can also set the second email not to be sent if the coupon has already been used.

Set the Timing for Sending the Second Message

For example, “3 days” was selected.
You can choose the unit from minutes, hours, or days.

Set Conditions by Product, Customer, or Subscription

With StoreCRM, you can send emails based on various conditions.
For details on scenario execution conditions, please refer to this page.

Create a Welcome Email

Create the email specified in the scenario.
You can use a template to send the email, or create a custom email.
This allows emails to be automatically sent to customers after their first purchase.
To create a coupon link, you need to enable coupon delivery in the scenario settings.

Use the reporting feature to check open rates, click rates, and sales

With StoreCRM’s reporting feature, you can check open rates, click rates, and sales.
You can also filter the data by specific scenarios or emails.
Click [Download this data (Shift_JIS for Microsoft Excel)] or [Download this data (UTF-8 for non-Microsoft Excel)] to export the data.

Summary

Sending welcome emails manually can be time-consuming and labor-intensive. Why not use a convenient app to automate your email delivery?