Cross-Sell Email

A cross-sell email is a marketing approach that suggests products related to items the customer has already purchased, encouraging additional purchases.
The benefits of cross-selling include:
- Increasing the customer’s average order value
- Enhancing customer satisfaction by recommending relevant products
- Encouraging repeat purchases
To run a successful cross-sell campaign, send personalized messages based on customers’ purchase and browsing history.
Offering limited-time discounts or point rewards can also be effective in motivating purchases.
With StoreCRM, you can send both email and LINE messages simultaneously.
To send cross-sell emails, you need to subscribe to the Standard Plan or higher of StoreCRM.

Table of Contents

What Is a Cross-Sell Email?

A cross-sell email is a marketing strategy that recommends products related to items a customer has already purchased, encouraging additional purchases.
Benefits of cross-selling include:
- Increasing the customer’s average order value
- Enhancing customer satisfaction by offering products that match their needs
- Encouraging repeat purchases
To succeed in cross-sell marketing, send personalized messages based on customers’ purchase and browsing history.
Offering limited-time discount coupons or point rewards is also an effective way to encourage purchases.
For instructions on how to add coupons, please refer to this page.

ウィンバックメール

StoreCRMでは、テンプレートを使って、このようなメールを送信できます。
ストアや商品の写真を使って、オリジナルのメールを作成することもできます。

チェックアウト離脱LINEメッセージ

Notify Customers of Related Products via Email and LINE ○ Hours After Purchase

Sending messages shortly after a customer makes a purchase can increase their willingness to make additional purchases.
With StoreCRM, you can send both email and LINE messages simultaneously.
You can schedule messages to be sent a few minutes, hours, or days after a purchase.

No Additional Apps Required

With StoreCRM, you can send cross-sell emails without installing any additional apps.
You can add coupons or recommended products to your cross-sell emails.

Setting Up Cross-Sell Emails Is Easy

With StoreCRM, you can easily set up cross-sell emails without installing any additional apps.
Please make sure that the StoreCRM app is installed on your Shopify store in advance.
To send cross-sell emails, you need to subscribe to the Standard Plan or higher of StoreCRM.

Add a Scenario

Click [Send a message after purchase completion] to add a scenario.

Set the Time Delay After Purchase Completion

For example, “1 hour” is selected.
You can choose from minutes, hours, or days as the unit.

Select the Email or LINE Message to Send

You can also send a LINE message at the same time.
To create a new email, go to [Messages] → [Email List].
You can send emails using a template, or create an original email.

Additional Messages Can Be Scheduled

Check [Send a second message].
Set up the email using the same steps as for the first message.
Sending different content in the first and subsequent emails can help improve your conversion rate.
Sending a coupon in the second email and recommended products in the third can lead to increased sales.
You can also add coupons. For instructions on how to add coupons, please refer to this page.
You can also configure the settings so that the second email is not sent if the coupon has already been used.

Set the Timing for Sending the Second Message

For example, “3 hours” is selected.
You can choose the unit from minutes, hours, or days.

Create a Cross-Sell Email

Create the email specified in the scenario.
You can send the email using a template, or create a custom one from scratch.
This will automatically send the email to customers after their purchase.

Track Open Rate, Click Rate, and Sales with Reporting Tools

You can check open rates, click rates, and sales using StoreCRM’s reporting feature.
You can also specify conditions for particular scenarios or emails.
Click [Download this data (Shift_JIS for Microsoft Excel)] or [Download this data (UTF-8 for non-Microsoft Excel)] to download the data.

Summary

Sending cross-sell emails manually can take a great deal of time and effort.
Why not automate the process using a convenient app?