StoreCRM's post-purchase follow-up automatically sends thank-you and follow-up messages via email and LINE, separate from Shopify's standard order confirmation. Using the moment an order becomes paid in Shopify as the trigger, you set wait times and bring everything—from the initial thank-you to guidance a few days later—into a single scenario.
Because you can also configure follow-up messages and their wait times, it works not just for a one-off message but as a full post-purchase drip sequence.
Post-purchase emails outperform regular newsletters
Right after completing a purchase is when customers are most engaged with your store and products. Separate from Shopify's order confirmation, a post-purchase email lets you deliver a thank-you, product usage tips, and information useful for the next purchase at exactly that moment. Post-purchase emails are generally known to get opened more often, and they serve as a starting point for the post-purchase relationship—easing post-order anxiety, requesting reviews, and prompting repeat purchases.
When we aggregated actual StoreCRM delivery data, post-purchase emails (automated) outperformed regular newsletters (bulk sends) on every metric: open rate, click rate, conversion rate, and revenue per email sent.
| Metric | Post-purchase emails | Regular newsletters | Difference |
|---|---|---|---|
| Open rate | 61.7% | 26.5% | About 2.3x |
| Click rate | 17.1% | 2.1% | About 8.1x |
| Conversion rate | 1.81% | 0.09% | About 20x |
Revenue per email sent was also about 28 times that of regular newsletters.
Customers who have just purchased are highly engaged with your store and products. An automated message that arrives at this moment of peak interest tends to draw a stronger response than a newsletter broadcast to a large audience at once.
* The aggregation period covers all deliveries in StoreCRM (excluding test sends), comprising 252,893 post-purchase emails and 19,764,080 regular newsletters. Post-purchase emails are classified as automated deliveries triggered by payment completion; regular newsletters are classified as manual campaigns sent in bulk from the admin screen.
* Conversion rate and revenue are aggregated from orders that StoreCRM attributed to each delivery (the attribution window after delivery follows the system's own logic).
* This comparison reflects observed results from StoreCRM's delivery data and does not demonstrate a causal effect of post-purchase emails.
Bring the whole post-purchase experience into one scenario
Instead of stopping at a thank-you after payment, keep the relationship going by delivering usage tips, related products, and information that helps with the next purchase—connecting every post-purchase touchpoint with care.
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Start following up right after payment
Along with a thank-you after payment, deliver anything customers should know before their order arrives, plus support information. The first follow-up runs on autopilot.
Deliver helpful information when the product is in use
Follow-up messages can cover how to use the product, care instructions, frequently asked questions, and more. Tailor the guidance to what was purchased, and you support the experience after the product arrives too.
Deliver information that leads to the next purchase
You can also include related-product recommendations, coupons, and other information useful for the next purchase. By splitting content and timing across messages, you avoid cramming everything into the first one.
For related products, the recommendation feature helps too. It automatically inserts recommended products—selected from your store's purchase and browsing data—into emails and LINE messages. Just pick a recommendation type, such as items similar to the purchased product or per-customer personalization, and each customer gets suggestions tailored to them.
Email and LINE, delivered on your schedule
StoreCRM's post-purchase follow-up supports both email and LINE within a scenario. You can adjust the delay from when the order is paid to the first message, as well as the wait times between the first message and each follow-up, in minutes, hours, or days.
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Choose the channel that fits each customer
Post-purchase follow-up can combine email and LINE. All customers need to do is link their LINE account with your store—no further steps required. For customers with linked LINE IDs, purchases are identified as theirs, and as long as they can receive LINE messages, post-purchase follow-ups arrive on LINE automatically.
Turn follow-ups into a drip sequence
Enable "send a second message" to configure content and a wait time different from the first message. You can keep adding messages, delivering them in stages that follow the post-purchase journey.
Scenario campaigns triggered by payment completion
In the flow editor, you can combine wait steps with multiple conditional branches and place a different message on each branch. Messages route according to the conditions you set, letting you design multiple post-purchase touchpoints as a single scenario.
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Set the delay before sending
Choose how long to wait after the order is paid before each message goes out, in minutes, hours, or days. Vary the timing to fit the content—a thank-you right after payment, a usage guide a few days later.
Refine the audience with conditions
Use execution conditions to narrow a scenario's audience, for example to first-time buyers. Even without conditions, the scenario targets customers whose purchase can be linked to them and who can receive messages on the channel you use.
Tailor the message content
Use StoreCRM's email templates or original emails to craft messages that match your store and products. Coupons and related-product recommendations can be woven in wherever they fit the post-purchase flow.
Review the results and improve
Delivery reports show email opens and clicks on links in your messages, plus purchases attributed to StoreCRM that occurred within your configured attribution window. Filter by scenario or message to review performance and refine content and timing.
Frequently asked questions
How is this different from Shopify's order confirmation notification?
StoreCRM's post-purchase follow-up is a feature for turning post-purchase communication into a scenario. Configure email, LINE, wait times, and follow-up messages to build post-purchase touchpoints that run alongside Shopify's standard notifications.
Can I use both email and LINE?
Yes. Email and LINE messages can each be configured within a scenario. On the customer's side, linking their LINE account with your store is all it takes—there is no need to re-register with each purchase. LINE delivery applies when the purchasing customer has linked their LINE ID and can receive messages, such as being a friend of your account (not blocked). Email delivery also has its own requirements, such as marketing consent.
What kind of content can a drip sequence include?
Order thank-yous, product usage tips, care instructions, related-product recommendations, coupons, and more. Because content and wait times can differ between the first message and follow-ups, you can shape the sequence around the post-purchase customer experience.
Turn post-purchase messages into the next touchpoint
Don't let post-purchase communication end with a single email—bring LINE and follow-up messages into one scenario. With StoreCRM, you can start a drip sequence that supports the whole post-purchase customer experience.
For setup instructions, see creating emails, scenario execution conditions, coupon settings, and recommendation settings.