What Is a First Purchase Anniversary?

A first purchase anniversary message notifies customers when a certain number of years have passed since their initial purchase.
Sending special anniversary discounts, gifts, or campaign information can be highly effective.
Expressing gratitude to your customers helps increase their loyalty.
Personalize the email content based on the customer’s purchase history.
You can set the anniversary period according to your store’s strategy, such as the 1st, 2nd, or 5th anniversary.
With StoreCRM, you can automatically send a message a certain number of years after a customer’s first purchase, helping to maximize LTV.
To send first purchase anniversary messages, you need to subscribe to the Standard Plan or higher of StoreCRM.

What to Include in a First Purchase Anniversary Message

Example of a First Purchase Anniversary Message

Subject: Celebrate Your [Store Name] First Purchase Anniversary – Enjoy a 10% Discount Coupon!

Dear [Customer Name],

Thank you for your continued support of [Store Name].

It’s been [X] year(s) since your very first purchase with us.

We truly appreciate your loyalty, especially for your continued use of [Product Name].

We will keep striving to provide products that meet your expectations and bring satisfaction.

Enjoy a 10% Discount Coupon

To celebrate this special occasion, we’ve prepared a small token of our appreciation—a 10% discount coupon just for you.

Please take advantage of this offer.

[Coupon URL]

*Valid for 30 days from the date this email is received.

We look forward to serving you again at [Store Name].

[Store Name]

Table of Contents

What Is a First Purchase Anniversary Message?

A first purchase anniversary message is sent to celebrate the number of years since a customer’s initial purchase.
Sending special discounts, gifts, or campaign information to mark the anniversary can be very effective.
Regularly sending messages for 1st, 2nd anniversaries, and so on, can help boost customer motivation to purchase again.
Setting a limited validity period for coupons can further increase repeat purchase rates.
For instructions on how to add coupons, please see this guide.

First Purchase Anniversary Message

With StoreCRM, you can send emails like this using a template.
You can also create a custom email using store or product images.

チェックアウト離脱LINEメッセージ

Send Email and LINE Message [X] Years After First Purchase

With StoreCRM, you can set up messages to be sent a certain number of years after the first purchase.
By setting it for 1 year or 2 years later, messages can be sent automatically.
Messages can be sent via both email and LINE.

No Additional Apps Required

With StoreCRM, you can send first purchase anniversary messages without installing any additional apps.
You can add coupons or recommended products to the message.

Easy to Set Up First Purchase Anniversary Messages

With StoreCRM, you can easily set up first purchase anniversary messages without installing additional apps.
Please make sure that the StoreCRM app is installed on your Shopify store in advance.
To send first purchase anniversary messages, you must be subscribed to the Standard Plan or higher of StoreCRM.

Add Scenario

Click [Send a message X years after the first purchase] to add a new scenario.

Set the Sending Time

For example, “6:00 PM” is selected.

Set Elapsed Years

Set when to send a message after the customer’s first purchase.
As an example, we set it to “1 year after the first purchase.”

Select the Email and LINE Message to Send

You can also send a LINE message at the same time.
If you want to create a new email, go to [Messages] → [Email List].
You can send emails using templates, or create your own original emails.

Configure Follow-Up Messages

Check the box for [Send a second message].
Set up the email to be sent using the same steps as the first message.
Sending different content in the first and second messages can help increase your conversion rate.
You can also add a coupon. For details on how to add a coupon, please refer to this guide.
You can also configure the system to skip the second email if the coupon has already been used.

Automatically Generate Coupons

You can automatically generate coupon codes or create coupon links that apply discounts automatically.
For instructions on how to add coupons, please refer to this guide.

Customizable Conditions by Product, Customer, or Subscription

With StoreCRM, you can set various conditions to send emails.
For details on how to configure scenario conditions, please refer to this page.
In most cases, messages are sent without setting conditions.

Create First Purchase Anniversary Message

Create the email specified in the scenario.
You can use a template to send the email, or create a custom one.
This will automatically send the message to the customer at 6:00 PM on the one-year anniversary of their first purchase.

Track Open Rate, Click Rate, and Sales with Reporting Tools

You can check open rates, click rates, and sales using StoreCRM’s reporting feature.
You can also specify conditions for particular scenarios or emails.
Click [Download this data (Shift_JIS for Microsoft Excel)] or [Download this data (UTF-8 for non-Microsoft Excel)] to download the data.

Summary

Sending first purchase anniversary messages manually can be time-consuming and labor-intensive. Why not automate the process using a convenient app?