Win-Back Email for Inactive Customers

A win-back email is a message sent to customers with a purchase history who have not made a purchase for a certain period, encouraging them to buy again.
Typically, it is sent 3 to 6 months after the last purchase.
It may include discount coupons or point rewards tailored to seasons or events.
Since win-back emails target existing customers, they offer a much more cost-effective marketing approach compared to acquiring new ones.
With StoreCRM, you can send reminder emails to customers regularly, helping to maximize LTV.
To send win-back emails, you need to subscribe to the Standard Plan or higher of StoreCRM.

Table of Contents

What is a Win-Back Email?

A win-back email is a message sent to customers who have a purchase history but haven’t bought anything for a certain period, encouraging them to make another purchase.
It is typically sent 3 to 6 months after the customer’s last purchase.
Offers such as discount coupons or reward points can be included, especially around seasonal or event-based campaigns.
Using phrases like “limited time” or “limited quantity” can help increase LTV.
Sending too many emails may lead to unsubscribes, so maintain a reasonable frequency.

Win-Back Email

With StoreCRM, you can send emails like this using templates.
You can also create original emails using photos of your store or products.

チェックアウト離脱LINEメッセージ

Reconnect with Inactive Customers

It’s effective to send messages to customers who haven’t made a purchase for 3 to 6 months.
With StoreCRM, you can deliver both email and LINE messages.

No Additional Apps Required

With StoreCRM, you can send win-back emails without installing any additional apps.
Win-back emails can include coupons or recommended products.

Setting Up Win-Back Emails Is Easy

With StoreCRM, you can easily set up win-back emails without installing any additional apps.
Please make sure the StoreCRM app is installed in your Shopify account beforehand.
To send win-back emails, you need to subscribe to the Standard Plan or higher of StoreCRM.

Add Scenario

Click [Send a message ○ days after the last order date] to add a scenario.

Set the Sending Time

For example, “6:00 PM” is selected.

Set Days from Last Purchase to Message Delivery

For example, “30 days later” is selected.

Select the Email to Send

You can also send LINE messages at the same time.
To create a new email, go to [Messages] → [Email List].
You can use templates to send emails, or create your own original emails.

Configure Follow-Up Messages

Check [Send the second message].
Set up the email using the same steps as for the first message.
Sending different content in the first and follow-up messages can help improve your conversion rate.
Sending a coupon in the second email and recommended products in the third can lead to increased sales.
You can also add coupons. For instructions on how to add coupons, please refer to this page.

Set Conditions by Product, Customer, or Subscription

With StoreCRM, you can send emails based on various conditions.
For details on scenario execution conditions, please refer to this page.

Create Win-Back Email

Create the email specified in the scenario.
You can use a template to send the email, or create your own original message.
This way, emails will be automatically sent to customers who haven’t made a purchase for a certain period.

Use the reporting feature to check open rates, click rates, and sales

With StoreCRM’s reporting feature, you can check open rates, click rates, and sales.
You can also filter the data by specific scenarios or emails.
Click [Download this data (Shift_JIS for Microsoft Excel)] or [Download this data (UTF-8 for non-Microsoft Excel)] to export the data.

Summary

Sending win-back emails manually can take a significant amount of time and effort.
Why not automate the process with a convenient app?