- Notify customers by email and LINE message when the price of a wishlisted product drops.
- By adding the products they want to their wishlist, customers can buy them at the lowest price.
- See how to set up the wishlist button.
- Setting up the wishlist button requires the StoreCRM Pro plan or above.
Benefits for customers
- A message that arrives while they are still deciding raises their intent to buy.
- No more checking back on prices by hand.
- Personalized notifications build customer loyalty.
Benefits for your store
- Helps you clear excess inventory.
- Can lead to new purchases.
- Gives you marketing data on which price-drop timing converts best.
- Adding a discount coupon to the price-drop notification stimulates purchase intent even further.
What are wishlist price-drop alerts?
- Customers are notified by email and LINE message when the price of a wishlisted product drops.
- By adding the products they want to their wishlist, customers can buy them at the lowest price.
- To use this feature, set up the wishlist button first.
- Learn how to add a discount coupon.
The price-drop notification email
- StoreCRM lets you send emails like this one from a template.
- You can also build an original email with your store's own photos and products.
Add the wishlist button
- Place the wishlist button on your product pages.
- By clicking it, customers opt in to price-drop notifications for the products they wishlist.
View the wishlist page
- When a logged-in customer clicks Favorites in your store's menu, their wishlist is displayed.
- In StoreCRM's Settings, you can also let customers use the wishlist button without logging in.
Email and LINE alerts as soon as one minute after a price drop
- Notifications can go out by both email and LINE message as soon as one minute after the price drops.
- Reaching customers as quickly as possible after a price drop is what maximizes sales.
No additional apps required
- StoreCRM sends price-drop notifications without any additional app installs.
- Beyond price drops, you can also send price-rise and low-stock notifications.
Setting up price-drop alerts is easy
- With StoreCRM, price-drop notifications are easy to configure and need no additional apps.
- Make sure the StoreCRM app is installed on your Shopify store first.
- Setting up the wishlist button requires the StoreCRM Standard plan or above.
- Before configuring the price-drop scenario, place the wishlist button on your product pages.
Add the scenario
Click "The price of a wishlisted product dropped" to add the scenario.
Set how long after the price drop the first notification is sent
- Setting it as soon as possible after the price drop works best.
- In this example, we chose one hour.
- You can choose a delay in minutes, hours, or days.
Choose the email and LINE message to send
- A LINE message can go out at the same time as the email.
- To create a new email, go to Messages and open the email list.
- Send from a template, or create an original email of your own.
Set up a second notification and beyond
- Check "Send a second email".
- Configure it the same way as the first email.
- Varying the content between the first and later emails lifts your conversion rate.
- Sending a coupon in the second email and recommended products in the third helps drive sales.
- Coupons can be added, too. Learn how to add a coupon.
Target specific products, specific customers, subscription products, and more
- StoreCRM lets you send emails under a wide range of conditions.
- Learn more about scenario conditions.
Create the price-drop notification email
- Create the email you selected in the scenario.
- Send from a template, or create an original email of your own.
- From then on, customers who wishlisted the product automatically receive the price-drop notification email.
Check open rates, click rates, and sales in reports
- StoreCRM's reports show open rates, click rates, and sales.
- You can filter by a specific scenario or email.
- Click "Download this data (Shift_JIS, for Microsoft Excel)" or "Download this data (UTF-8, for other tools)" to export the data.
Summary
Building wishlist price-drop notifications with a patchwork of separate apps takes enormous time and effort. Why not use one convenient app to set up your wishlist button and automate delivery?