+CLOTHET Customer Story

GroovyMedia Inc. (head office: Minato City, Tokyo; Representative Director: Shota Watanabe) is pleased to announce that StoreCRM, its Shopify app, has been adopted as the customer relationship management (CRM) and email marketing automation (MA) platform for the ecommerce store of +CLOTHET, the fashion brand run by STYLEM Ltd.

What +CLOTHET achieved with StoreCRM

Birthday-triggered automated email sequences
Automated post-purchase and shipping notification emails

Comment from Toshio Okada, STYLEM Ltd.

StoreCRM finally let us do something we had wanted to do for years: send a coupon in a birthday email. Because StoreCRM can detect whether a coupon has been redeemed partway through an automated sequence, we can follow up with a reminder to everyone who has not used theirs — and that reminder has performed far better than we expected. We also send order confirmation and shipping notifications as automated emails, and those generate significant revenue as well. Store-wide revenue is growing at 120% year on year, and StoreCRM's contribution to that has been immeasurable.

About +CLOTHET

+CLOTHET is an apparel brand developed by STYLEM, a textile trading company with over 150 years of history. It manages the entire process in house — from raw material procurement and fabric development through to sewing and sales — bringing high-quality materials from around the world to customers at a fair price.

Distinctive construction details such as three-dimensional patterns and set-in sleeves combine comfort with a clean silhouette, and the brand makes active use of sustainable materials. Under the concept "From CLOTH to CLOSET," it offers a unisex range centred on T-shirts and shirts, which customers can also see and buy in person at pop-up stores.

+CLOTHET
https://crossclothet.jp/

Partner programme

We are looking for Shopify agencies and developers who can recommend and implement StoreCRM, partners who can help merchants maximise store LTV with StoreCRM, and app vendors interested in building integrations.

Please see the page below for details.

https://storecrm.com/partner/