The images on this page show the current Store Analytics screens with the feature enabled. This feature is separate from the legacy Reports list and custom reports.<\/p><\/blockquote>\n
Before you start the analysis<\/h2>\n- After the initial calculation or a settings change, the status is Calculating. Until it finishes, the report shows values from the previous settings or a preparation message.<\/li>
- The aggregation period is selected from the last 7 days, 30 days, and 90 days. Your URLs will retain tabs, duration, coverage, and more.<\/li>
- Switch between Active customers only and All customers. This selector does not apply to LTV and retention or the purchase funnel because those views use their own populations.<\/li><\/ul>\n
1. Review overall store performance<\/h2>\n
The Overview shows total sales, StoreCRM-attributed sales, purchasing and engaged customers, new customers, repeat-purchase rate, average order value, sales trends, customer composition, and recent messaging results. Select the period and customer scope, then open a detailed view for metrics with notable changes.<\/p>\n![\"Under](\"https:\/\/storecrm.com\/help\/wp-content\/uploads\/2026\/09\/main-storecrm-en-store-analytics-overview-20260928.png\")
<\/a>Under Overview, check the period, scope, and key indicators.<\/figcaption><\/figure>\n2. Review customer classification (RFM analysis)<\/h2>\n
Categorize customers by Recency, Frequency, and Monetary. Select groups such as Top Customers, Nurture Targets, Dormant Reserve, and Dormant to review target customers, create segments, create campaigns, and create automated scenarios. Please check the Uncategorized and do not exclude from the number of people.<\/p>\n![\"Review](\"https:\/\/storecrm.com\/help\/wp-content\/uploads\/2026\/09\/main-storecrm-en-store-analytics-rfm-20260928.png\")
<\/a>Review customer groups and target customers in Customer groups (RFM analysis).<\/figcaption><\/figure>\n3. Review customer lifetime value (LTV) and retention<\/h2>\n
Review LTV, conversion to second and third purchases, and cohorts by first-purchase month. Use retention after the first purchase and the time to a second purchase to decide when to follow up. This view is calculated from order history, so the customer-scope selector at the top does not apply.<\/p>\n![\"Review](\"https:\/\/storecrm.com\/help\/wp-content\/uploads\/2026\/09\/main-storecrm-en-store-analytics-ltv-20260928.png\")
<\/a>Review recurring purchases and cohorts by LTV\/retention rate.<\/figcaption><\/figure>\n4. Review customer segments<\/h2>\n
Review customer groups based on lifecycle, purchase status, and email or LINE engagement. Open a group to review its customers, then save it as a point-in-time snapshot or an automatically updated segment. Use the result in an email, LINE message, campaign, or automation.<\/p>\n![\"Review](\"https:\/\/storecrm.com\/help\/wp-content\/uploads\/2026\/09\/main-storecrm-en-store-analytics-segments-20260928.png\")
<\/a>Review customers in a segment and create a follow-up action.<\/figcaption><\/figure>\n5. Review the purchase funnel<\/h2>\n
Review customer counts and conversion rates for product views, carts, checkouts, and purchases. Select a stage with a large drop-off to review affected customers or create a follow-up action. This view is based on behavioral events, so the customer-scope selector at the top does not apply.<\/p>\n![\"Use](\"https:\/\/storecrm.com\/help\/wp-content\/uploads\/2026\/09\/main-storecrm-en-store-analytics-funnel-20260928.png\")
<\/a>Use the purchase funnel to identify where customers drop off.<\/figcaption><\/figure>\n6. Review product and customer engagement scores<\/h2>\n
Search for a product and review related products, engagement by product, and customer engagement score ranges. Preview the number of customers in a selected score range, then use high-priority customers in a segment or follow-up action.<\/p>\n
1. Review overall store performance<\/h2>\n
The Overview shows total sales, StoreCRM-attributed sales, purchasing and engaged customers, new customers, repeat-purchase rate, average order value, sales trends, customer composition, and recent messaging results. Select the period and customer scope, then open a detailed view for metrics with notable changes.<\/p>\n Categorize customers by Recency, Frequency, and Monetary. Select groups such as Top Customers, Nurture Targets, Dormant Reserve, and Dormant to review target customers, create segments, create campaigns, and create automated scenarios. Please check the Uncategorized and do not exclude from the number of people.<\/p>\n Review LTV, conversion to second and third purchases, and cohorts by first-purchase month. Use retention after the first purchase and the time to a second purchase to decide when to follow up. This view is calculated from order history, so the customer-scope selector at the top does not apply.<\/p>\n Review customer groups based on lifecycle, purchase status, and email or LINE engagement. Open a group to review its customers, then save it as a point-in-time snapshot or an automatically updated segment. Use the result in an email, LINE message, campaign, or automation.<\/p>\n Review customer counts and conversion rates for product views, carts, checkouts, and purchases. Select a stage with a large drop-off to review affected customers or create a follow-up action. This view is based on behavioral events, so the customer-scope selector at the top does not apply.<\/p>\n Search for a product and review related products, engagement by product, and customer engagement score ranges. Preview the number of customers in a selected score range, then use high-priority customers in a segment or follow-up action.<\/p>\n<\/a>2. Review customer classification (RFM analysis)<\/h2>\n
<\/a>3. Review customer lifetime value (LTV) and retention<\/h2>\n
<\/a>4. Review customer segments<\/h2>\n
<\/a>5. Review the purchase funnel<\/h2>\n
<\/a>6. Review product and customer engagement scores<\/h2>\n