Three StoreCRM email actions<\/h2>\n\n\n\n![\"Screen](\"https:\/\/storecrm.com\/help\/wp-content\/uploads\/2026\/01\/shopify-flow-mail-send-01-en-20260904.png\")
<\/figure>\n\n\n\nStoreCRM provides the following three actions for sending email.<\/p>\n\n\n\n
\n- Email HTML: Send Email (send an HTML email)<\/strong>
Enter the email body using any HTML.<\/li>\n\n\n\n- Email MJML: Send Email (send an MJML email)<\/strong>
Enter the email body using any MJML.<\/li>\n\n\n\n- Email Message: Send Email (send an email template)<\/strong>
Send an email created in StoreCRM.<\/li>\n<\/ul>\n\n\n\nSettings common to the actions<\/h2>\n\n\n\n
In addition to the email subject and body, the actions have several common settings.<\/p>\n\n\n\n
\n- Do not add a header or footer<\/strong>
Send the email body specified in the action without the header and footer configured in StoreCRM's email component. By default, the email is sent with the header and footer.<\/li>\n\n\n\n- Also send to customers without email marketing consent<\/strong>
Send email regardless of whether the customer has consented to email marketing. Enable this only for transactional email, such as order completion messages.<\/li>\n\n\n\n- Any email address<\/strong>
This is a test recipient. When this field is set, every workflow execution sends to the entered address. For a store whose review is incomplete, you can specify only one address whose ownership has been verified in StoreCRM Test Settings. A limit of 20 test emails in a rolling 24-hour period also applies. First, seeEnable test mode<\/a>for detailed instructions.<\/li>\n\n\n\n- Any customer ID<\/strong>
This setting is for testing. When a customer ID is entered, every workflow execution sends the email to the address associated with that customer.<\/li>\n<\/ul>\n\n\n\nSend an email from Shopify Flow<\/h2>\n\n\n\n
The following steps configure an email sent from Shopify Flow using a StoreCRM action. This example uses Shopify's trigger that runs when an order is canceled.<\/p>\n\n\n\n
Configure the trigger<\/h3>\n\n\n\n![\"Screen](\"https:\/\/storecrm.com\/help\/wp-content\/uploads\/2026\/01\/shopify-flow-mail-send-02-en-20260904.png\")
<\/figure>\n\n\n\nFor this example, select Shopify's [Order cancelled] trigger.<\/p>\n\n\n\n
Select an action<\/h3>\n\n\n\n![\"Screen](\"https:\/\/storecrm.com\/help\/wp-content\/uploads\/2026\/01\/shopify-flow-mail-send-03-en-20260904.png\")
<\/figure>\n\n\n\nAfter selecting the trigger, select an action. Choose StoreCRM and continue to the action selection.<\/p>\n\n\n\n
Email HTML: Send Email (send an HTML email)<\/strong>to send an email<\/h3>\n\n\n\n![\"Screen](\"https:\/\/storecrm.com\/help\/wp-content\/uploads\/2026\/01\/shopify-flow-mail-send-04-en-20260904.png\")
<\/figure>\n\n\n\nSelect [Email HTML: Send Email] from the StoreCRM actions.<\/p>\n\n\n\n![\"Screen](\"https:\/\/storecrm.com\/help\/wp-content\/uploads\/2026\/01\/shopify-flow-mail-send-05-en-20260904.png\")
<\/figure>\n\n\n\nConfigure the action. In this example, the subject is \u201cYour order was canceled,\u201d and the following minimal HTML is used for the body.<\/p>\n\n\n\n
<p style="margin:0;font-size:16px;line-height:1.6;color:#111;">\n Hello {{order.customer.displayName}},\n<\/p>\n\n<p style="margin:12px 0 0;font-size:16px;line-height:1.6;color:#111;">\n Your order has been canceled.\n<\/p>\n\n<p style="margin:12px 0 0;font-size:14px;line-height:1.6;color:#111;">\n Order number: {{order.number}}\n<\/p>\n\n<p style="margin:12px 0 0;font-size:14px;line-height:1.6;color:#111;">\n If you have any questions, reply to this email.\n<\/p><\/code><\/pre><\/div>\n\n\n\nCreate and then cancel an order to test the workflow. If the email is delivered correctly, the setup is complete.<\/p>\n\n\n\n
Email MJML: Send Email (send an MJML email)<\/strong>to send an email<\/h3>\n\n\n\n![\"Screen](\"https:\/\/storecrm.com\/help\/wp-content\/uploads\/2026\/01\/shopify-flow-mail-send-06-en-20260904.png\")
<\/figure>\n\n\n\nSelect [Email MJML: Send Email] from the StoreCRM actions.<\/p>\n\n\n\n![\"Screen](\"https:\/\/storecrm.com\/help\/wp-content\/uploads\/2026\/01\/shopify-flow-mail-send-07-en-20260904.png\")
<\/figure>\n\n\n\nConfigure the action. In this example, the subject is \u201cYour order was canceled,\u201d and the following minimal MJML is used for the body.<\/p>\n\n\n\n
Hello {{order.customer.displayName}}, Your order has been canceled. Order number: {{order.number}} If you have any questions, reply to this email.\n<\/code><\/pre><\/div>\n\n\n\nCreate and then cancel an order to test the workflow. If the email is delivered correctly, the setup is complete.<\/p>\n\n\n\n
Email Message: Send Email (send an email template)<\/strong>to send an email<\/h3>\n\n\n\n![\"Screen](\"https:\/\/storecrm.com\/help\/wp-content\/uploads\/2026\/01\/shopify-flow-mail-send-08-en-20260904.png\")
<\/figure>\n\n\n\nSelect [Email Message: Send Email] from the StoreCRM actions.<\/p>\n\n\n\n![\"Screen](\"https:\/\/storecrm.com\/help\/wp-content\/uploads\/2026\/01\/shopify-flow-mail-send-09-en-20260904.png\")
<\/figure>\n\n\n\nConfigure the action. The email template ID is the ID of an email created in StoreCRM. Find it using the following steps.<\/p>\n\n\n\n![\"Screen](\"https:\/\/storecrm.com\/help\/wp-content\/uploads\/2026\/01\/shopify-flow-mail-send-10-en-20260904.png\")
<\/figure>\n\n\n\nOpen StoreCRM, go to [Messages] > [Email List], and select any email to open its details. The string at the end of the URL is the email template ID. Copy and paste it into the action settings.<\/p>\n\n\n\n
Create and then cancel an order to test the workflow. If the email is delivered correctly, the setup is complete.<\/p>","protected":false},"excerpt":{"rendered":"Shopify Flow\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3001StoreCRM\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u8907\u6570\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u4e2d\u306e\u30e1\u30fc\u30eb\u3092\u914d […]","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-5211","post","type-post","status-publish","format-standard","hentry","category-setting"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/storecrm.com\/help\/en\/wp-json\/wp\/v2\/posts\/5211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/storecrm.com\/help\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storecrm.com\/help\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storecrm.com\/help\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/storecrm.com\/help\/en\/wp-json\/wp\/v2\/comments?post=5211"}],"version-history":[{"count":7,"href":"https:\/\/storecrm.com\/help\/en\/wp-json\/wp\/v2\/posts\/5211\/revisions"}],"predecessor-version":[{"id":6433,"href":"https:\/\/storecrm.com\/help\/en\/wp-json\/wp\/v2\/posts\/5211\/revisions\/6433"}],"wp:attachment":[{"href":"https:\/\/storecrm.com\/help\/en\/wp-json\/wp\/v2\/media?parent=5211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storecrm.com\/help\/en\/wp-json\/wp\/v2\/categories?post=5211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storecrm.com\/help\/en\/wp-json\/wp\/v2\/tags?post=5211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure>\n\n\n\nStoreCRM provides the following three actions for sending email.<\/p>\n\n\n\n
- \n
- Email HTML: Send Email (send an HTML email)<\/strong>
Enter the email body using any HTML.<\/li>\n\n\n\n- Email MJML: Send Email (send an MJML email)<\/strong>
Enter the email body using any MJML.<\/li>\n\n\n\n- Email Message: Send Email (send an email template)<\/strong>
Send an email created in StoreCRM.<\/li>\n<\/ul>\n\n\n\nSettings common to the actions<\/h2>\n\n\n\n
In addition to the email subject and body, the actions have several common settings.<\/p>\n\n\n\n
- \n
- Do not add a header or footer<\/strong>
Send the email body specified in the action without the header and footer configured in StoreCRM's email component. By default, the email is sent with the header and footer.<\/li>\n\n\n\n- Also send to customers without email marketing consent<\/strong>
Send email regardless of whether the customer has consented to email marketing. Enable this only for transactional email, such as order completion messages.<\/li>\n\n\n\n- Any email address<\/strong>
This is a test recipient. When this field is set, every workflow execution sends to the entered address. For a store whose review is incomplete, you can specify only one address whose ownership has been verified in StoreCRM Test Settings. A limit of 20 test emails in a rolling 24-hour period also applies. First, seeEnable test mode<\/a>for detailed instructions.<\/li>\n\n\n\n- Any customer ID<\/strong>
This setting is for testing. When a customer ID is entered, every workflow execution sends the email to the address associated with that customer.<\/li>\n<\/ul>\n\n\n\nSend an email from Shopify Flow<\/h2>\n\n\n\n
The following steps configure an email sent from Shopify Flow using a StoreCRM action. This example uses Shopify's trigger that runs when an order is canceled.<\/p>\n\n\n\n
Configure the trigger<\/h3>\n\n\n\n
<\/figure>\n\n\n\nFor this example, select Shopify's [Order cancelled] trigger.<\/p>\n\n\n\n
Select an action<\/h3>\n\n\n\n
<\/figure>\n\n\n\nAfter selecting the trigger, select an action. Choose StoreCRM and continue to the action selection.<\/p>\n\n\n\n
Email HTML: Send Email (send an HTML email)<\/strong>to send an email<\/h3>\n\n\n\n
<\/figure>\n\n\n\nSelect [Email HTML: Send Email] from the StoreCRM actions.<\/p>\n\n\n\n
<\/figure>\n\n\n\nConfigure the action. In this example, the subject is \u201cYour order was canceled,\u201d and the following minimal HTML is used for the body.<\/p>\n\n\n\n
<p style="margin:0;font-size:16px;line-height:1.6;color:#111;">\n Hello {{order.customer.displayName}},\n<\/p>\n\n<p style="margin:12px 0 0;font-size:16px;line-height:1.6;color:#111;">\n Your order has been canceled.\n<\/p>\n\n<p style="margin:12px 0 0;font-size:14px;line-height:1.6;color:#111;">\n Order number: {{order.number}}\n<\/p>\n\n<p style="margin:12px 0 0;font-size:14px;line-height:1.6;color:#111;">\n If you have any questions, reply to this email.\n<\/p><\/code><\/pre><\/div>\n\n\n\nCreate and then cancel an order to test the workflow. If the email is delivered correctly, the setup is complete.<\/p>\n\n\n\n
Email MJML: Send Email (send an MJML email)<\/strong>to send an email<\/h3>\n\n\n\n
<\/figure>\n\n\n\nSelect [Email MJML: Send Email] from the StoreCRM actions.<\/p>\n\n\n\n
<\/figure>\n\n\n\nConfigure the action. In this example, the subject is \u201cYour order was canceled,\u201d and the following minimal MJML is used for the body.<\/p>\n\n\n\n
Hello {{order.customer.displayName}}, Your order has been canceled. Order number: {{order.number}} If you have any questions, reply to this email.\n<\/code><\/pre><\/div>\n\n\n\nCreate and then cancel an order to test the workflow. If the email is delivered correctly, the setup is complete.<\/p>\n\n\n\n
Email Message: Send Email (send an email template)<\/strong>to send an email<\/h3>\n\n\n\n
<\/figure>\n\n\n\nSelect [Email Message: Send Email] from the StoreCRM actions.<\/p>\n\n\n\n
<\/figure>\n\n\n\nConfigure the action. The email template ID is the ID of an email created in StoreCRM. Find it using the following steps.<\/p>\n\n\n\n
<\/figure>\n\n\n\nOpen StoreCRM, go to [Messages] > [Email List], and select any email to open its details. The string at the end of the URL is the email template ID. Copy and paste it into the action settings.<\/p>\n\n\n\n
Create and then cancel an order to test the workflow. If the email is delivered correctly, the setup is complete.<\/p>","protected":false},"excerpt":{"rendered":"Shopify Flow\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3001StoreCRM\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u8907\u6570\u7528\u610f\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u4e2d\u306e\u30e1\u30fc\u30eb\u3092\u914d […]","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-5211","post","type-post","status-publish","format-standard","hentry","category-setting"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/storecrm.com\/help\/en\/wp-json\/wp\/v2\/posts\/5211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/storecrm.com\/help\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/storecrm.com\/help\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/storecrm.com\/help\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/storecrm.com\/help\/en\/wp-json\/wp\/v2\/comments?post=5211"}],"version-history":[{"count":7,"href":"https:\/\/storecrm.com\/help\/en\/wp-json\/wp\/v2\/posts\/5211\/revisions"}],"predecessor-version":[{"id":6433,"href":"https:\/\/storecrm.com\/help\/en\/wp-json\/wp\/v2\/posts\/5211\/revisions\/6433"}],"wp:attachment":[{"href":"https:\/\/storecrm.com\/help\/en\/wp-json\/wp\/v2\/media?parent=5211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/storecrm.com\/help\/en\/wp-json\/wp\/v2\/categories?post=5211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/storecrm.com\/help\/en\/wp-json\/wp\/v2\/tags?post=5211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- Also send to customers without email marketing consent<\/strong>
- Email MJML: Send Email (send an MJML email)<\/strong>